Websites can attribute about 64 percent of their traffic to organic keyword searches. So, if your Drupal website design isn't nailing it with SEO, you're missing a huge chunk of visitors and potential customers. What are the essential elements for getting it right with Google, Bing, Yahoo!, and other various and sundry search engines? Read on to find out.
An authority site is one that is trusted for its high-quality content. Not only does it rank exceptionally well with search engines, but it is trusted by users and other websites. For example, if you establish your website as an 'Authority', you will begin getting links to your site from other content -- highly popular industry blogs and other reputable, highly-visible websites. Naturally, this means more traffic and, by extension, more customers.
A website is necessary if you want to reach potentially millions of customers online and around the world. But, what if you're just trying to find a few hundred or perhaps a few thousand customers down the street or across town? Websites can be equally effective in generating local customers, but the website has to be set up right to shift focus from the World Wide Web to Detroit or Ann Arbor, Michigan. Here's how to make your Michigan website easy for locals to find and engage with.