Choosing Drupal is the first step toward creating a stellar experience for your online shoppers. But even with all of the functionality and ecommerce features offered by Drupal, there are still some must-haves (and some must-not-haves) for delivering an enjoyable, successful shopping experience to the customers you reach. These tips won't just help you land those first-time buyers. These commandments will keep them coming back again and again for more!
1. Make Your Contact Information Readily Available to Shoppers
Give shoppers lots of handy ways to reach you (email, phone, chat, etc.), but don't forget how powerful a good old postal address can be.
Online shoppers are less leery of e-commerce stores than they used to be, but savvy shoppers still double-check to make sure they're doing business with someone legit. They will look for a physical address: The first sign that you aren't a fly-by-night operation set up to take their money and run. Along this vein, offer them lots of options for getting customer service and tech support, and make those contact numbers and addresses clearly visible from anywhere on your Drupal e-commerce website.
2. Offer Lots of Good Product Images
Online shoppers aren't in a store where they can touch, feel, and see your products up close. They depend on excellent images to get this job done. Include multiple photos of each product, including close-ups and long shots. Offer zoom-in to see tiny details. This fosters trust in your buyers.
3. Create Your Own Unique & Detailed Product Descriptions
Canned product descriptions that come from the manufacturer are not only dull, that copy is redundant, because it's also listed on many, many other e-commerce sites offering the same products. Redundant copy kills your search engine results and does nothing to encourage the shopper to click "Buy." Develop unique and rich product descriptions filled with helpful details. Hire professional copywriters if you need to.
4. Create a Simple, Streamlined Checkout Process
Getting shoppers to follow through with a completed checkout is the name of the game, so make this process fast, easy, and painless for your shoppers.
Ask any e-commerce retailer, and they'll tell you that the number one issue they struggle with is abandoned shopping carts. Depending on the store, abandoned cart rates hover between 60 and 80 percent at an average of about 68 percent. That means that well over half of the people who actually click "Buy" still won't follow through with the purchase! The best way to combat this is with a simple, streamlined checkout process. Avoid asking for extra steps that give them a chance to bail on the purchase, such as requiring a separate process for creating an account before placing an order.
5. Build a Powerful, Useful In-Site Search Engine
If your in-site engine doesn't take the shoppers where they want to go right away, they have no qualms about backing right out of your store and Google-searching for what they want. You can combat this by using the features of Drupal e-commerce software to empower their searches with a strong, useful search engine.
While the Drupal e-commerce platform is indeed powerful, setting it up exactly like you want it isn't always easy for a novice website builder. However, you don't have to go it alone. We are a certified delivery partner for Drupal Commerce and have experience with Ubercart and other 3rd party integrations, like Magento. Contact us to get the Drupal help you need today.