Overview

RouteOne is the "One" resource that thousands of dealers and finance sources count on every day to provide automobile financing system solutions. Their Drupal powered web presence quickly informs prospective partners on a variety of service offerings and gives them a sure path to becoming customers.

Challenge

The pace of evolving web technologies and aesthetics requires that every website perform a periodic facelift. RouteOne was ready to implement needed updates and incorporate new marketing elements into their Drupal powered marketing website. This needs to be done with a thoughtful consideration of the existing content and website navigation priorities, nothing can get lost in the transition. A process that guarantees the integrity of marketing goals, SEO rankings, and existing data structures is a must.

Solution

Drupal offers a robust theming layer that is independent of the data architecture. Our design upgrade process begins with a comprehensive discovery and analysis phase. Understanding conversion goals and strategic design improvements on key landing pages is always top of mind. In this process we map out all of the existing data and incorporate the proposed changes to the data structure. This analysis then feeds into the design process resulting in the creation of data informed wireframes, mockups, and Drupal themes. The resulting themes were then tested and refined in our development environment before a seamless launch to the live website.

Results

  • Design for conversion

  • Architecture driven design

  • Custom Drupal theming

  • Zero downtime deployment

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(Picture by Moyan Brenn on Flickr)

 

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