OVERVIEW
TRW Automotive is a global leader in automotive safety systems. Headquartered in Livonia, Michigan; TRW is a Tier 1 auto parts supplier with an annual revenue of $16.4 billion in 2012. The TRW.com website is the primary marketing channelfor the company’s automotive products and services.
CHALLENGE
In 2013, the TRW website was in need of a redesign and update. Meeting the marketing and communication demandsof the TRW global enterprise was strained by inefficiencies in the configuration of the publishing platform. A global collection of microsites across several languages was taxing the technology resources of the company.
SOLUTION
Symmetri Technology provided expert guidance to TRW's IT team on how to implement their new site in Drupal. Publishing efficiency gains were targeted and matched with new features, advanced functionality, and custom modules. Dozens of microsites were integrated into a global publishing platform. The Drupal powered enterprise class digital marketing platform allowed for custom event management and vendor specific marketing campaigns. An iterative testing phase was monitored closely with the TRW staff to ensure positive results on key performance indicators.
We often step into a leadership and consulting role when an enterprise website needs Drupal development and expertise.
By understanding TRW’s communications goals as well as their existing technology resources we were able to help them use Drupal to power the website that represents their global brand.
~Symmetri Technology
RESULTS
Reduced IT overhead
Increased vendor engagement
Increased event participation
- Global brand integrity
Learn more about the TRW automotive project from the official press release.
