When Commercial Progression launched the new [Ad Sales website](http://www.commercialprogression.com/project/national-geographic) for National Geographic Networks, they loved it so much that they wanted everyone to come and see it.  To help encourage them, they sent out an e-blast to thousands of ad agencies around the world that offered a chance to win a free iPad to first 100 visitors.  The resulting traffic spike brought our server to it's knees.